The current craze is chalk. Labels, boards to hang in your home, you name it! I have no problem with this. It's a fabulous idea and super cute. Who better than Martha to run with it and create some great inexpensive items for all the chalkboard lovers. I took advantage of her new line at Staples and picked up some adorable labels to add to some current organizing projects. First stop was my pantry! I am drop dead in love with these. And it helps keep everything in its place. Jeff has even made sure to keep up with it. If you know my husband than you know that it HUGE!